How The Metaverse Is Influencing New York Fashion Week

<p> &lbrack;ad&lowbar;1&rsqb;<br &sol;>&NewLine;<&sol;p>&NewLine;<div>&NewLine;<p>But it wasn&rsquo&semi;t just the clothes that were virtual&comma; with models&comma; influencers&comma; celebrities&comma; and journalists from fashion&comma; tech&comma; and lifestyle industries among the VIP guests&comma; who appeared via personalised avatars &&num;8211&semi; all wearing Jonathan Simkhai looks &&num;8211&semi; and arrived via teleportation to their allotted seats&period;<&sol;p>&NewLine;<p>Also joining the virtual world is Roksanda&comma; who is taking to London Fashion week to &OpenCurlyDoubleQuote;bring digitisation&comma; accessibility and innovation to fashion lovers everywhere”&period;<&sol;p>&NewLine;<p>Partnering with Clearpay&comma; LFW’s principal sponsor&comma; they have exclusively created a demi couture finale look from the brand&rsquo&semi;s forthcoming show in the form of an NFT&period; Working together with the Institute of Digital Fashion to bring the project to life&comma; this marks the first foray into the metaverse for both Clearpay and Roksanda&period;<&sol;p>&NewLine;<p>This finale look will debut on the runway during Roksanda AW22 showcase next Monday&comma; and the digital version will give consumers &OpenCurlyDoubleQuote;tangible access to high-end fashion that they previously wouldn’t have been able to”&period; An AR function will also be available&comma; which will allow consumers to virtually &lsquo&semi;try on&rsquo&semi; the NFT&period;<&sol;p>&NewLine;<figure class&equals;"AssetEmbedWrapper-iLfYbx iclJOW asset-embed">&NewLine;<div class&equals;"BaseWrap-sc-TURhJ AssetEmbedAssetContainer-fogSSF eTiIvU asset-embed&lowbar;&lowbar;asset-container"><span class&equals;"BaseWrap-sc-TURhJ SpanWrapper-kGGzGm eTiIvU fCMktE responsive-asset AssetEmbedResponsiveAsset-eqsnW ehcXJi asset-embed&lowbar;&lowbar;responsive-asset"><picture class&equals;"ResponsiveImagePicture-jIKgcS fArnhQ AssetEmbedResponsiveAsset-eqsnW ehcXJi asset-embed&lowbar;&lowbar;responsive-asset responsive-image"><noscript><img alt&equals;"Roksanda" class&equals;"ResponsiveImageContainer-dlOMGF byslZC responsive-image&lowbar;&lowbar;image" src&equals;"https&colon;&sol;&sol;thebuzzly&period;com&sol;wp-content&sol;uploads&sol;2022&sol;02&sol;How-The-Metaverse-Is-Influencing-New-York-Fashion-Week&period;jpg" &sol;><&sol;noscript><&sol;picture><&sol;span><&sol;div><figcaption class&equals;"BaseWrap-sc-TURhJ CaptionWrapper-brisHk cvqUss hQOJQC caption AssetEmbedCaption-eXYFag hGcptB asset-embed&lowbar;&lowbar;caption"><span class&equals;"BaseWrap-sc-TURhJ BaseText-fFzBQt CaptionText-cOFJqa eTiIvU bAKrjo hTa-dbB caption&lowbar;&lowbar;text"><&sol;p>&NewLine;<p><em>Roksanda<&sol;em><&sol;p>&NewLine;<p><&sol;span><&sol;figcaption><&sol;figure>&NewLine;<p>&OpenCurlyDoubleQuote;A big part of our commitment to London Fashion Week is ensuring that fashion is accessible to consumers&comma;” explained Nick Molnar&comma; Co-Founder and CEO of Clearpay&comma; &OpenCurlyDoubleQuote;and by partnering with Roksanda and the Institute of Digital Fashion this season&comma; we’re able to do that in quite an exciting way&period;” <&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;We’re proud to be able to help democratise fashion&comma; and enable consumers to buy&comma; interact&comma; and engage with Roksanda&rsquo&semi;s artistry in such an innovative way&period; It’s exciting to see this all come to life at such an important moment in the British fashion calendar&period;”<&sol;p>&NewLine;<&sol;div>&NewLine;<p>&lbrack;ad&lowbar;2&rsqb;<br &sol;>&NewLine;<br &sol;><a href&equals;"https&colon;&sol;&sol;www&period;glamourmagazine&period;co&period;uk&sol;article&sol;metaverse-at-fashion-week">Source link <&sol;a><&sol;p>&NewLine;